About the Journal

The Journal of Resubmissions - Consumer Research (JRCR) is focused on empirical, theoretical, and methodological investigations on topics in consumer research that have been denied publication from quality consumer research and behavior journals after revisions following "Revise and Resubmit (R&R)" decisions from these journals. At JRCR we believe that articles that have received R&R decisions from quality journals have at least some significant contribution that can be harnessed to advance theory and research. At JRCR, the ... "read more"