Aims & Scope

the Journal of Resubmissions - Consumer Research (JRCR) publishes research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are considered in this interdisciplinary journal. The JRCR publications are suitable for both academic readership and practice, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).