About the Journal

The Journal of Resubmissions - Consumer Research (JRCR) publishes theoretical, empirical, and methodological papers of the highest quality on all topics related to consumer research.

The overriding criterion for consideration in JRCR is that the paper should have been denied publication from quality consumer research journals after authors have undertaken revisions following "Revise and Resubmit (R&R)" decisions from these journals. The JRCR family (Editors and reviewers) help and guide authors on how to improve their research ideas to make meaningful contributions to the consumer research literature. 

JRCR is a multi-disciplinary platform that considers and encourages a variety of disciplinary perspectives, methods, theoretical approaches, and substantive problem areas. Broadly, JRCR is interested in publishing scholarly work derived from orientations and paradigms as diverse as those of the readership base.

 

Keywords

consumer behaviour, consumer research, marketing, consumer attitudes, relationship marketing