About the Journal

The Journal of Resubmissions - Marketing (JRMAR) is a peer-reviewed and publishes research that helps solve real-world marketing questions useful to scholars, educators, managers, policymakers, consumers, and other societal stakeholders interested in marketing around the globe. JRMAR considers research articles on any topic related to the marketing domain and has been denied publication from quality marketing journals after the authors have made revisions following "Revise and Resubmit (R&R)" decisions from these journals. The belief at JRMAR is that manuscripts that have received R&R decisions from quality journals have potential contributions that need to be harnessed to advance theory and research in Marketing without the authors having to restart the submission process elsewhere. To this end, JRMAR Editors and reviewers consider the manuscripts with their associated reviews and revisions from prior journals in making the publication decisions for JRMAR.