Aims & Scope

The agenda of the Journal of Resubmissions - Marketing (JRMAR) is to enable scholars to disseminate their work that develops knowledge about real-world marketing questions that are useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the globe. The journal is not discriminative on topics and levels of research, as long as the work is focused on marketing and has been denied publication from quality marketing journals after revisions following "Revise and Resubmit" decisions from these journals.